Difference between Lead, Contact, and Customer

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Difference between Lead, Contact, and Customer

  • **Lead: is a person who has the potential to become a client who provides business.
  • Customer: customer who has provided you with revenue in some form.
  • Contact: is a person who belongs to the Customer. This is useful for dealing with clients on a business-to-business level, where it is common to communicate with several people at once.

If you change the Make field from "Lead" to "Customer," your Lead will be transformed into a Customer. The Lead is considered "Converted" when a Customer is successfully created, at which point additional Opportunities can be created against this Customer from the same source.

lead to customer

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